Scandinavian Executive Publishing Meeting 2011

We are happy to present the program for this year's Scandinavian Executive Publishing Meeting. Don't miss this opportunity to learn how to act now and in the future.

Date: 17 November 2011

Place: Carlsberg, Valby Langgade 1, 2500 Valby

Conference program

Moderator: Keld Jensen, founder and CEO at MarketWatch Centre of Negotiation A/S. He has more than 20 years experience in international management, negotiation, and communication. He is a prolific writer, author and he is a frequent speaker at conferences around the world and has worked with numerous global businesses in training and consulting capacity.

9.00 - 10.00

Registration

10.00 - 10.20

Welcome by Schilling and moderator

At this year's Scandinavian Executive Publishing Meeting we will focus on the challenges that publishers are facing in their value chain. Taking globalisation as a starting point and the fact that publishers can no longer only focus on their home markets, we have gathered a b panel of speakers who will put the conference topics into an international perspective.

10.20 - 11.10

iPad & personal mobility

Learn how the iPad is changing the distribution and consumption of content.

Learn how to utilise the new opportunities to create innovative and radically different products with a truly global reach.

Presentation by Apple Denmark

11.10 - 11.55

Innovation – more important than ever

Most companies in the western world agree that innovation will enable them to compete effectively on a global market where emerging countries have taken the pole position when it comes to cost efficiency. However, innovation often stops with the pronunciation of the word. True and constant innovation happens at all levels in the company and must be handled very systematically to have any significant effect and provide competitive advantage.

Hear Marianne T. Poulsen, Head of the European Office of Silicon Valley based SRI International, explain how innovation is conducted in one of the world's largest research and development organisations.

11.55 - 12.40

Are you backing the right horse?

With an annual turnover in the product portfolio of more than 70% and a demand for high speed-to-market, it is extremely important – and difficult – to pick the right products to go for. But it is not only the publishing industry that is struggling with these problems. Many other companies are facing the same challenges in looking to back the right horse.

Henrik Teilbjørn is deeply involved in the fashion industry where trendsetters dictate quarterly renewal of the product portfolio and where the consumer preferences are constantly changing. 

Hear about the business processes and workflows that improve the odds when you decide on the next season's fashion design.

12.40 - 13.40

Lunch

13.40 - 14.30

Is this the end of the world as we know it? - Keeping the focus in turbulent times

Everything in the publishing industry seems to be changing these years – business models, sales channels, sourcing channels, marketing models, consumer access, author relations, user habits, etc. The business landscape seems completely unreadable and all publishers must ask themselves where to focus their efforts and what is really important in this transition. But even in a revolution some things remain constant, and publishers must find out where to focus so they do not lose their foothold.

As Vice President of Warner Music, Pete Downton was responsible for business development, traditional and digital, in a period where the whole music industry was suffering.

Hear Pete talk about his strategic experience and perspectives on the revolution the music industry went through – where to put your efforts and when to let go. 

14.30 - 15.00

Novel rejected? There’s an e-book gold rush!

The past 18 months have been incredible for Nyree Belleville. After being dropped by her publisher and self-publishing 10 romance novels as Bella Andre and Lucy Kevin, she has sold more than 275,000 ebooks on her own and has been profiled in The Washington Post, Forbes, USA Today and National Public Radio. Her two most recent self-published ebooks have spent months on Top 100 bestseller lists at Amazon US, Apple iBooks (US and Australia) and Barnes & Noble (the largest bookseller in the US) and she has just released her first self-published foreign translation in German, with translations in French, Italian and Spanish to be released by the end of the year. 

Hear Nyree Belleville share her story, experiences and ideas about the new world of digital books and self-publishing.

15.00 - 15.20

Break

15.20 - 16.50

Business models – the new buzz or the rescue?

Business models seem to be the words on everyone's lips these days – and a lot of new models are being tested in the industry. Many new ventures are set up, hoping that they have found a way to please consumers' media consumption.

Hear Andrew Rhomberg, CEO and founder of Jellybooks UK, explain how Jellybooks is preparing to offer e-books to readers all over the world in a new Groupon way. Justo Hidalgo, CEO and founder of Spain-based 24symbols, explains the thoughts behind one of the worlds’ first cloud-based subscription models for books. Mark Coker, CEO and founder of California-based Smashwords, one of the most talked about and very interesting initiatives that challenges the traditional ways of publishing, will talk about the philosophy and business model behind his company. Valobox of London, represented by its two founders, Anna Lewis and Oliver Brooks, will share with us the concept and features of their new service that offers a pay-as-you-read service, which in particular supports educational, academic, and non-fiction publishers.

16.50 - 17.10

Every penny counts! Keep focus on your working capital

In times when money is a scarce resource and margins are squeezed, it is more important than ever to keep tight control of the cashflow. Monitoring the company's working capital in order to free up liquidity for investments or other purposes is a crucial discipline that demands control of internal processes and workflows.

Listen to Ernst & Young explain how they have helped companies focus on working capital and thereby increasing liquidity and improving the financial results.

17.10 - 17.45

Hear three authors and some devoted readers give their ideas and beliefs about how publishing will develop and survive despite all the challenges that the industry is facing.

17.45 - 18.00

Summery and conclusion

18.00 - 19.00

Guided tour at Carlsberg

19.00 - 22.00

Dinner

More exciting topics and speakers to come.......